Green Consumer Awareness Leading to Green Purchases, Study Says

Green awareness continues to grow, according to research from Intellitrends. The Intellitrends Study concluded that at least 60 percent of consumers have read a newspaper or magazine article on the topic. A significant percentage of consumers have also watched a TV program focusing on the environment. But the largest increase in green awareness was tied to growth in the number of consumers who have purchased green products, up from 22 percent in mid-2007 to 31 percent at the year end.

When asked about their future purchase behavior of products and services that are specifically “green” or environmentally friendly, 93 percent of U.S. consumers say they definitely or may purchase these products over others.

This study represents the Midyear 2007 and End of year 2007 Go Green Insight Study by Intellitrends Market Research. This national quarterly tracker monitors how U.S. consumers feel about the environment, their awareness and understanding of current initiatives on the environment and energy conservation, and efforts they are taking to contribute to a better environment.